Agri Informatics bridges agriculture and information technology, equipping students with essential digital skills to address modern agricultural challenges. This course covers fundamental computing concepts, including computer anatomy, memory, and operating systems. Students gain practical skills in MS Office for document creation, data analysis, and presentation, as well as database management to organize agricultural information efficiently.Emphasizing e-Agriculture, the course explores the use of ICT for data collection, program monitoring, and agricultural decision-making.
Advanced topics include crop simulation models, geospatial technology for generating agri-information, and decision support systems to assist in farm management. Through Agri Informatics, students learn how to harness digital tools, automated systems, and mobile applications to innovate across various agricultural domains, from nutrient management to market analysis and farm planning.
The Marketing in Agribusiness course provides students with a comprehensive understanding of core marketing principles and strategies, specifically tailored for the agricultural sector. The course begins with foundational concepts in marketing, including market research, consumer behavior, and segmentation, which are essential for identifying and addressing the unique needs of agricultural markets.
Students learn about product development, branding, and pricing strategies that align with sustainable agricultural practices. The course also covers channels of distribution, emphasizing both traditional and modern marketing avenues, including direct farm-to-consumer sales, online platforms, and agri-marketplaces.
Special attention is given to the promotion of agricultural products, including organic produce, through digital marketing techniques, social media outreach, and community engagement. Case studies and practical projects will allow students to apply marketing theories to real-world scenarios, developing campaigns that support agricultural innovation, farmer livelihoods, and customer trust.
The Strategic Management in Agribusiness course empowers students to analyze and navigate the complexities of the agricultural industry by applying strategic principles. This course covers essential concepts such as industry analysis, competitive advantage, and strategic decision-making, with a focus on the unique challenges and opportunities in agribusiness.
Students will learn to assess the internal and external factors affecting agribusiness operations, including economic trends, regulatory changes, technological advancements, and environmental considerations. The course provides practical frameworks for strategic planning, resource allocation, and risk management, all tailored to support sustainable growth in agriculture.
Key topics include strategy formulation and implementation, corporate governance, mergers and acquisitions, and innovation strategies, particularly relevant to evolving agri-startups and large agribusiness firms.